The four-year full-time BBA degree program is tailored to produce business leaders and entrepreneurs who can effectively operate in a diverse range of business organizations. The program equips the students with innovative thinking, data-driven problem solving, and analytical skills to solve complex business problems using quantitative tools and qualitative methods. The flexible curriculum provides an opportunity to students in final year of the program to specialize in the core functions of management sciences. This program is open to the students with diverse educational backgrounds including, humanities, science, arts and commerce. However, being a program with challenging curricula and content, it is accessible mainly to those students who have excellent academic record and high potential for success.
The BBA aims to prepare graduates who are expected to:
The students, at the time of graduation, will have the ability to:
Course Code | Course Name | Credit Hours | Pre Req |
---|---|---|---|
MG102 |
Financial Accounting
Course Description and CLOsCourse Description This course explores fundamental principles and techniques underlying the financial reporting for business organizations. The course also seeks to develop an understanding of the importance of the role of accounting in today’s business organizations. The major topics of the course include accounting and its importance, an introduction to generally accepted accounting principles (GAAPs), use of journals, ledgers, trial balance, the recording process of financial transactions, preparation of basic financial statements for various business organizations, processes of adjusting and closing of accounts, accounting for trading organizations, introduction to accounting and cash management systems, accounting for long-term assets, use of accounting software for recording and reporting of business transactions. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | None |
MG207 |
Principles of Management
Course Description and CLOsCourse Description This course discusses the knowledge about management of organizations by understanding the principles of management that have general applicability to all types of enterprises; major topics are basic management philosophies, decision making; organizational culture, micro and macro environmental factors, global managerial approaches, diversity, managing group and teams, dealing with individual personality and principals involved in planning, organizing, leading, and controlling. The principles learned in this course allows students to effectively work with and through others in an organization and encourage the students to explore and inquire the applicability of management principles and theories in local settings. Course Learning Outcomes On successful completion of the course, students will be able to:
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3+0 | None |
MG105 |
Introduction to Business
Course Description and CLOsCourse Description The course introduces students to the nature, structure, and functioning of the modern private enterprise system and its core areas of operations. The emphasis is on the inculcation of key concepts and terminologies related to business administration that would create a familiarity to business environment used of development of advanced concepts in future learning. Major topics covered in the course include forms of business organizations, human resource management, marketing function of business, finance and accounting, production, entrepreneurship, ethics, and the dynamic business environment. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | None |
SS104 |
English-I
Course Description and CLOsCourse Description This course enhances the learners’ ability to communicate accurately and fluently. The major topics of the course include basics of English grammar, parts of speech, phrase & clause, sentence structure, modifiers, common writing errors, punctuation, commonly confused words, paragraphs, applications and reading comprehension. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | None |
CS125 | Introduction to IT | 2+0 | None |
SS108 |
Islamic Studies/Ethics (for Non-Muslims)
Course Description and CLOsCourse Description This course aims to provide basic information about Islamic history and law. The major topics covered in this course are introduction to Quranic studies, history of Quran, Seerat of Holy Prophet, history of sunnah, introduction to Islamic law and jurisprudence, Islamic culture & civilization, Islam & science, Islamic economic & political system, Islamic history and Islamic social system. Course Learning Outcomes On successful completion of the course, students will be able to:
|
2+0 | None |
Course Code | Course Name | Credit Hours | Pre Req |
---|---|---|---|
MG309 |
Principles of Marketing
Course Description and CLOsCourse Description This course discusses the fundamental principles of marketing and focuses on developing an understanding of key marketing concepts. The course provides a holistic framework of marketing systems that can help students to comprehend advanced marketing concepts in their future marketing courses. The major contents of the course include marketing orientations, 4Ps, 7Ps, Strategic planning, BCG Matrix, Ansoff Matrix, Swot and Tows Analysis while considering Micro and Macro environmental factors, consumer buying behavior & decision-making process, tactical marketing mix decisions, pricing and promotional mix, product and services, market segmentation, targeting and positioning through the planning process and implementing the marketing decisions keeping in mind the ethical and societal consideration. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | SS104 |
MG202 |
Financial Accounting-II
Course Description and CLOsCourse Description The course aims to introduce students with tools, techniques, and reporting formats used for internal costs evaluation and decision making. The course differentiates between a range of costing methodologies and their relevance to varied types of manufacturing as well as service-oriented businesses. The contents of the course include various forms of costing techniques such as job-order costing, process costing, variable and absorption costing, control of material and labor, variance analysis, cost-volume-profit analysis, and master budgets. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | MG102 |
SS125 |
Effective Writing Skills
Course Description and CLOsCourse Description This course aims to enhance proficiency in conveying and exchanging technical information in various technical and corporate situations. The major topics covered in the course are technical writing, summary writing, memo writing, formal and informal report writing, job application and C.V. writing, agenda points and minute taking. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | SS104 |
MG104 |
Microeconomics
Course Description and CLOsCourse Description This course inculcates in students the key microeconomics concepts and techniques applicable as tools for rational economic decision-making within economic framework. It discusses relevance and usefulness of economic analysis to real world business situations. The major topics in this course include demand and supply analysis, concepts of elasticities, approaches to utility analysis, production analysis, cost and revenue analysis, market structures and pricing, resource allocation, and various market structures. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | None |
MT104 |
Business Mathematics
Course Description and CLOsCourse Description This course aims to introduce students to the application of mathematics in business and financial affairs. The course enhances competency in application of mathematical concepts for solving business management problems and to improve the level of quantitative approach. Important topics include arithmetic, algebra, graphing, mathematics for finance, differentiation, optimization, and integration. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | None |
SS118 |
Pakistan Studies
Course Description and CLOsCourse Description This course provides an appreciation and understanding of the cultural, historical and socio-political heritage of Pakistan; along with the main strands of Pakistan’s foreign policy. The course also seeks to create awareness about the issues arising in the modern age and the posing challenges to Pakistan. Important topics include historical perspective; ideology of Pakistan, people and land, political and constitutional phases in Pakistan and Contemporary Pakistan; economic institutions and issues, society and social structure, foreign policy of Pakistan and futuristic outlook of Pakistan. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | None |
Course Code | Course Name | Credit Hours | Pre Req |
---|---|---|---|
SS216 |
Introduction to Sociology
Course Description and CLOsCourse Description This course focuses on the introduction to the discipline of sociology and its contribution in a diverse world. The course helps to understand the interconnectedness of culture and society in today’s world. The major topics include nature & scope of sociology, social interaction, community & society, social groups, culture, socialization and personality and social problems in Pakistan. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | None |
MG204 |
Macroeconomics
Course Description and CLOsCourse Description The course discusses the working of a mixed economy at the aggregate level underpinning aggregate out-put and income determination, key macroeconomics problems and major policy debate. The basic themes are extended to find out how the disciplines of national income, macroeconomics in closed and open economy, macroeconomic stabilization policies, macro-economic components, public finance, money and banking link up with conventional macroeconomics. The major contents included in the course coverage are key concepts of macroeconomics, measuring economic activity, consumption and investment, income & employment determination, multiplier and accelerator, fiscal and monetary policy, inflation, business cycle, international trade, and balance of payment. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | MG104 |
MG206 |
Business Finance
Course Description and CLOsCourse Description This course imparts knowledge about the very basic concepts and tools of Business Finance. It discusses the financial environment and the understanding of financial and capital markets along with the broad orientation of macro-economic factors affecting the business. The major contents of the course include introduction to finance as a core business function, understanding cash flows and financial statements, time value of money, valuation of financial securities, risk & return, capital budgeting techniques, the cost of capital, and an introduction to Islamic finance. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | MG202 |
SS288 |
Business Communication
Course Description and CLOsCourse Description This course provides participants with advanced understanding of the concepts and principles of professional business communication and to support the development of their skills in interpersonal, spoken and business-related communications through practice and feedback. Major contents include communication in organizations, intercultural communication, business communication and technology, managing crisis communication, strategies for improving verbal and non-verbal communication, interviewing, persuasive communication, conflict resolution & negotiation and working in teams for success group presentations group. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | SSxxx |
MT205 |
Business Statistics
Course Description and CLOsCourse Description This course provides students with an understanding of the basic statistical techniques for descriptive and inferential data analysis. The course emphasizes application of statistical analysis for decision-making and problem solving in the current business environment. Important topics include introduction to descriptive & inferential statistics, data condensation and presentation, measures of central tendency for grouped and ungrouped data, Use of index numbers, probability and laws of probability and probability distribution. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | MT104 |
MG115 |
Introduction to HRM
Course Description and CLOsCourse Description The course provides an introduction of the key HRM functions that help a business organization to establish a competitive advantage. The course helps the students to understand the western human resource management theories and practices and their relevance to the local settings. The salient course contents include and introduction to HRM as a business function, trends in HRM, HRM from Islamic perspective, conduction job analysis, HR planning, job descriptions, job specification, staffing, training & development, career succession planning, compensation management, performance review, and employee relations. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | None |
Course Code | Course Name | Credit Hours | Pre Req |
---|---|---|---|
CSxxx |
E-commerce
Course Description and CLOsCourse Description This course aims to focus on principles of e-commerce from a business perspective, providing an overview of business and technology topics. It provides an understanding in the e-business and its applications. Important topics include introduction to e-commerce, e-commerce business models and concepts, E-commerce Infrastructure: The Internet, Web, and Mobile Platform, Building an E-Commerce Presence: Website, Mobile Sites & Apps, E-commerce Security and Payment Systems, E-commerce Marketing and Advertising Concepts, Social, Mobile, and Local Marketing, Online Retail and Services, Ethical, Social, and Political Issues in E-commerce, Online Content and Media and B2B E-commerce: Supply Chain Management and Collaborative Commerce Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | CS125 |
MG301 |
Financial Management
Course Description and CLOsCourse Description This course imparts advanced techniques of financial analysis using the knowledge and skills acquired by students in the business finance course. The aim is to build a rigor for financing, investing, and working capital management decision making processes. Major contents of the course include, an overview of financial markets and intermediaries, introduction to the areas of financial management, capital budgeting and valuation techniques, risk and return, analysis of cash flows, analysis of working capital management, and discussions on cost of capital, dividend policy, and capital structure of business organizations. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | MG206 |
MG201 |
Cost Accounting
Course Description and CLOsCourse Description The course aims to introduce students with tools, techniques, and reporting formats used for internal costs evaluation and decision making. The course differentiates between a range of costing methodologies and their relevance to varied types of manufacturing as well as service-oriented businesses. The contents of the course include various forms of costing techniques such as job-order costing, process costing, variable and absorption costing, control of material and labor, variance analysis, cost-volume-profit analysis, and master budgets. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | MG 202 |
SS218 |
Introduction to Psychology
Course Description and CLOsCourse Description This course provides an introduction to the concepts and theories of psychology and to their application to real life situations. The knowledge gained from this course will allow students have a more in-depth understanding of human thought and behavior. Core topics include introduction to mental processes and behavior, neurological basis of behaviors, sensation, perception, emotions and personality. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | SS216 |
MG366 |
Marketing Management
Course Description and CLOsCourse Description The course builds upon the knowledge acquired in the principles of marketing course and aims to provide an in-depth analysis of a variety of concepts, theories, facts, analytical procedures, techniques, and models related practiced by the marketing departments. The salient topics of the course are marketing information systems, consumer markets & consumer behavior analysis, STP marketing, product markets strategies, pricing strategies & policies, marketing channel decisions, and promotional strategies. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | MG309 |
SS208 |
Environmental Science
Course Description and CLOsCourse Description This course aims to provide orientation on the evolution and scope of this emerging discipline and to motivate students to think beyond basic sciences leading to decision sciences. The course inculcates in students the importance of Environmental Science in human life, its relationship with various segments of society and sectors of development, human population, ecology, aquatic systems, biomes, agriculture. The major contents include environmental problems, history and sustainability, science, systems, matter and energy, evolution, genetics and biodiversity, terrestrial, aquatic, marine ecology and communities, population ecology, carrying capacities, human population, sustaining natural resources and managing wastes, environmental world views and ethics. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | None |
Course Code | Course Name | Credit Hours | Pre Req |
---|---|---|---|
MG245 |
Organizational Behavior
Course Description and CLOsCourse Description This course provides an integrated conceptual understanding of interdisciplinary fields psychology, sociology, anthropology, economics, and organizational theory. Students are introduced with concepts and theories of why people behave as they do in relation to their jobs, their work groups and their organizations perceptions, motivational attitudes and behavior. The salient topics include motivation, rewarding behavior, stress, individual and group behavior, conflict, power and politics, leadership, job design, organizational structure, decision making, communication and organizational change and development. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | SS218 |
MT305 |
Statistical Inference
Course Description and CLOsCourse Description The course enhances students’ competency in application of statistics to solve business management problems and to improve their level of quantitative sophistication for further advanced business analysis. The major topics include sampling, estimation, hypothesis testing, regression and correlation analysis, goodness-of-fit test, test of independents, ANOVA and time series analysis. On successful completion of the course, students will be able to:
|
3+0 | MT205 |
MG306 |
Consumer Behavior
Course Description and CLOsCourse Description This course aims to enhance student’s understanding of how and why consumers purchase (or do not purchase) goods and services. The course combines both the theoretical concepts of consumer behavior and its application for marketing strategies related to private, public and non-profit sections. The salient contents of the course include major concepts and theories of consumer behavior, determinants of market segments, consumer research & decision process, micro & macro influences on consumer behavior, consumer adaptation process, and organizational buying behavior. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | MG309 |
MG308 |
Business & Corporate Law
Course Description and CLOsCourse Description This course introduces students to commercial laws which are directly or indirectly related to Business. It includes a survey of contract law, partnership act, companies’ ordinance and negotiable instrument. The major topics of the course are the basic concepts of conventional business law, its implementation in the contemporary financial institutions, the major features of contract law, salient features of partnership law, prominent points in companies act, and various forms of contractual documents used in modern businesses. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | None |
MG3xx |
Managerial Economics
Course Description and CLOsCourse Description This is an advanced course in economics which build upon the knowledge gathered by students in their microeconomics and macroeconomics courses. The applied nature of the course helps students to formulate the link between economic theory and managerial decision making related to demand Analysis, Estimation and forecasting, market structure, production and cost analysis, pricing practices, economic optimization and risk analysis. The contents taught in this course are theory of the firm, theories of economic profit, advanced demand analysis, regression analysis, demand forecasting, economic optimization, cost & production analysis, pricing practices, and risk analysis. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | MG204 |
SSxxx |
Foreign Language (Chinese/Arabic)
Course Description and CLOsCourse Description This course introduces the fundamental grammar and vocabulary of modern standard Chinese (formerly known as Mandarin). It is expected that at the end of the course students should be able to master the Chinese phonetic system (Hanyu Pinyin), and should have an active vocabulary of around 200 Chinese characters and associated compounds concentrating on vocabulary that relates to contemporary China. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | None |
Course Code | Course Name | Credit Hours | Pre Req |
---|---|---|---|
MG445 | Project Management | 3+0 | MG109 |
MG303 |
Business Research Methods
Course Description and CLOsCourse Description This course aims to provide an overview of the principles and methods of business research. It explores the application of theories that have been predominantly developed in Western cultures by using different research method techniques and their application in local research study. The major contents of the course include, identification of research question, development of theoretical framework and model, gathering literature review, securing the respondents, making a test investigation, sampling, collecting data, types and errors of collected data, tabulating and analyzing the information, interpreting the findings and stating the conclusion. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | MT305 |
SS406 |
Business Ethics
Course Description and CLOsCourse Description This course provides an overview of business ethics and ethical management practices, with emphasis on the process of ethical decision-making and working through contemporary ethical dilemmas faced by business organizations, managers and employees. The course demonstrates to the students how ethics can be integrated into business decisions and can be applied to their own careers. The major topics covered in this course are introduction to business ethics, philosophical ethics and business, the corporate culture – impact and implications, corporate social responsibility, ethical decision making: employer responsibilities and employee rights and the development of an effective, Ethical Decision-Making: Technology and Privacy in the Workplace and the development of an effective ethics program. On successful completion of the course, students will be able to:
|
3+0 | None |
CS204 |
Management Information Systems
Course Description and CLOsCourse Description The course provides students with the fundamentals of management information systems and their application in business in order to provide support for decision making and improve strategic direction. The course discusses a range of information systems that can help organizations to formulate decision support systems that are information driven. The salient contents of the course include systems approach to problem-solving, developing information system solutions, general systems model of the firm, computer software & hardware, database management system, MS Access, information systems for business, accounting & financial information system, marketing information system, transaction processing system, IS for strategic advantage, IS & artificial intelligence, and enterprise & global management. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | CS125 |
SSxxx |
Economy of Pakistan
Course Description and CLOsCourse Description This course builds upon the understanding developed in microeconomics and macroeconomics for application of economic concepts and terminology in Pakistan’s economy and ongoing challenges, the GDP, Budget, Fiscal and monetary policy of Pakistan. As part of this teaching process students will be encouraged to compare Pakistan’s economic development with other developing nations. The major course contents include macroeconomic development, framework & performance, common characteristics of developing countries, population & growth in human capital, agriculture sector of Pakistan, industrialization strategy, trade & development, fiscal policy, monetary policy, and planning of economic resources. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | MG204 |
Course Code | Course Name | Credit Hours | Pre Req |
---|---|---|---|
MG458 |
International Business Management
Course Description and CLOsCourse Description This course provides the manager's perspective in the fields of international payments, international trade, and the analyzation of investments. Emphasis is given to the materials and concepts that illuminate the strategies, structure, practices, and effects of multinational enterprises. The topics to be covered are: the nature of international business management; marketing to customers with diverse cultural backgrounds; operations in diverse political and legal environments; finance in the international marketplace; human resources and employees of diverse cultural backgrounds; and strategy and structure of international or global enterprises. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | None |
MG403 |
Entrepreneurship
Course Description and CLOsCourse Description This course has been designed to provide the participants with an overall understanding of the concept of entrepreneurship and small business management. The course emphasizes the entrepreneurial process and the application of this process to a broad range of business contexts. Major contents of the course include, an overview of entrepreneurship, idea generation, industrial competitiveness, marketing, financial and legal modalities, strategic growth and business plan development. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | None |
MGxxx | Elective-I | 3+0 | None |
MGxxx | Elective-II | 3+0 | None |
MG499 | Project-I | 3+0 | None |
MGxxx | Summer Internship | Non Credit | None |
Course Code | Course Name | Credit Hours | Pre Req |
---|---|---|---|
MG330 |
Production and Operations Management
Course Description and CLOsCourse Description This course focuses on delivering an understanding of the foundations of the operations function in both manufacturing and services. The course will analyze operations from both the strategic and operational perspectives and highlight the competitive advantages that operations can provide for the organization. The covers a range of contents related to production and operations including strategy & productivity concepts, operations management models, system design & quality, inventory management and scheduling, supply chain management, project management, and layout strategy. Course Learning Outcomes On successful completion of the course, students will be able to:
|
3+0 | MG403 |
MGxxx | Elective-III | 3+0 | None |
MGxxx | Elective-IV | 3+0 | None |
MG499 | Project-II | 3+0 | MG499 |
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