BS -Digital Marketing (BS-DM) is designed to provide a comprehensive curriculum in the field of digital marketing to cater the requirements of the changing business and technology landscape. It is intended to meet the requirements of business organizations, with a holistic philosophy based on industry-led approach. Through this program, learners will learn the diverse skills needed to succeed in almost every sphere of the digital marketing field. 

The four years BS -Digital Marketing (BS-DM) is tailored made to serve the needs of the bright young persons who have completed twelve years of education and are looking for a career in marketing profession or towards higher education in marketing. This programme is open to the students with diverse educational backgrounds including, humanities, science, arts and commerce. The four years BS -Digital Marketing (BS-DM) promises the graduates higher level employability at the entry level of digital marketing management profession through helping them fulfill potential for high earnings and greater personal development.